Cover; Title; Copyright; Dedication; Contents; List of Figures and Tables; Acknowledgments; CHAPTER 1 Introduction; Why Focus on Magazines?; Magazines, Modernization, and Community in America; The Modernization of America; Modernization and Community in America; The Path Forward: The Outline of This Book; Conclusion; CHAPTER 2 The History of American Magazines, 1741-1860; Magazine Origins; Magazine Evolution; Variety within and among Magazines; Conclusion; CHAPTER 3 The Material and Cultural Foundations of American Magazines; Publishing Technologies, Distribution Infrastructure: The Post OfficeThe Reading Public; Professional Authors and Copyright Law; Conclusion; CHAPTER 4 Launching Magazines; Who Founded American Magazines?; Why Were Magazines Founded?; How Did Magazines Gain Public Support?; Conclusion; CHAPTER 5 Religion; The Changing Face of American Religion; The Interplay between Religion and Magazines; Conclusion; CHAPTER 6 Social Reform; The Evolution of Social Reform Movements; Religion and Reform: The Moral Impulse; Magazines and Reform; The Press, the Pulpit, and the Antislavery Movement; Conclusion; CHAPTER 7 The Economy, Economic DevelopmentCommerce and Magazines; Rationality and "Science" in America; A New American Revolution: Agriculture Becomes "Scientific"; Conclusion; CHAPTER 8 Conclusion; Appendix 1: Data and Data Sources; Core Data on Magazines: Sources; Refining the Sample: Distinguishing Magazines from Other Types of Publications; Measuring Magazine Attributes; Background Data on Magazine Founders; Data on Religion; Data on Antislavery Associations; Data on Social Reform Associations; Other Contextual Data; Appendix 2: Methods for Quantitative Data Analysis; Units of Analysis, and Chapter 2: The History of American Magazines, 1741-1860Chapter 3: The Material and Cultural Foundations of American Magazines; Chapter 4: Launching Magazines; Chapter 5: Religion; Chapter 6: Social Reform; References; Index
From the colonial era to the onset of the Civil War, Magazines and the Making of America looks at how magazines and the individuals, organizations, and circumstances they connected ushered America into the modern age. How did a magazine industry emerge in the United States, where there were once only amateur authors, clumsy technologies for production and distribution, and sparse reader demand? What legitimated magazines as they competed with other media, such as newspapers, books, and letters? And what role did magazines play in the integration or division of American society?